5 Expert Branding Tips For Startups And SMEs

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Startups. They say that consumers don’t buy products or services; they buy brands in today’s world.  That’s why you’ll often hear of the world’s most prominent and most influential companies spending thousands upon thousands of dollars on their logos and branding.

It’s because branding is essentially how consumers, including your current and prospective customers, will come to see and perceive your brand. Therefore, if your branding gives off even the slightest bit of negative vibes, people won’t be likely to trust your brand to sell them the products or services they want. Below, we’re looking at five crucial branding tips for startups and newer SMEs. 

Study Your Competitors

This tip is crucial, especially for businesses still in the planning or pre-launch stages of operation. 

Essentially, before your brand hits the market, you’ll want to do a bit of competitive research to learn as much as you can about both your direct and indirect customers. 

When researching this, carefully look at what other businesses are doing in terms of branding. 

Without copying any of your competitors, use your competitive research to help you generate ideas about your own business and branding


Analyze Your Audience

Secondly, if you want to sell to people and create branding that will stick in their minds, you’ll need to analyze who your ideal customers are. 

Your ideal customers are essentially the people that are most likely to interact with your brand, which is why they’re most often referred to as your target audience. 

By studying your target audience, you’ll have a much better idea of creating and positioning your brand for the best chances of success. 

Logos, Graphics, and Design for Startups

Although your brand will have a significant impact on your written content, your logos and the graphics you use will also influence how people perceive your business online. 

Therefore, it’s essential to dedicate a bit of time planning out your brand designs, including your logos and procedures, which should be placed on as many of your brand’s assets as possible, including brand business cards, product packaging, etc. 


Brand Guide

A brand guide is essentially the document you’ll use to compile any information about your business and its branding. Therefore, you’ll need to include information, such as your: 

  • Logos
  • Branded colour palettes
  • The typography to use on your website graphics, product packaging, etc.
  • Photos, illustrations, and brand artwork
  • Tone of voice
  • Brand values, goals, and mission statement

Test, Tweak And Improve As Needed

Lastly, it’s crucial to realize that you might not get everything right on the first shot. 

Whether it’s your logos, tone of voice, or brand stories that aren’t working, you might realize that your brand isn’t immediately as successful as you’d hope. 

However, don’t let this get you down because it takes time to gain brand awareness and generate leads. And secondly, it’s perfectly normal to need to test, tweak, and improve your branding over time. 

That’s why you’ll often see the world’s leading brand releasing new logos or rebranding from time to time. 

Making The Most Of Your Business Branding

In the end, branding is about carefully crafting how your current, prospective, and future customers will come to see your brand. In other words, branding is the face of your business! 

Therefore, it’s crucial to take the time to carefully plan and execute your strategies to ensure that you’re able to make the most of your business branding. 

Study your competition and your audience, create a brand guide, and then carefully measure your success. And, over time, continue to test, tweak, and improve your strategies as needed! 

Credited to Natisha Huggard

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