The pressure is on small businesses to market themselves across all social media marketing platforms. With new releases and tools put forward constantly, it can be easy to get caught up in social media advertising and forget about all the other forms of online marketing. We will show you some excellent alternatives to social media marketing for small businesses
Create a company website and advertise there. There are many ways to go about this, with a variety of costs attached. To go down the cheaper route, try FreeWebStore, Wix, or WordPress. These sites offer templated designs at affordable prices. There are many tools available on them, and you can upgrade at any time, so your business growth is not stunted by using a cheaper option at the outset. Ensure that you purchase a domain name from a site like Google Domains. Having a domain name associated with your site will show consumers that your business is serious about what it does and gives a sense of accountability.
Creating a website centered around driving traffic from and to it is the best way to market your business. It is a platform that you have direct control over. You choose what is on there and how it looks. A great way to start to market your website is through Google My Business. This will give you a connection with customers that span from Google’s search results to maps and reviews. It is free to sign up and well worthwhile. Add photos and links to your website.
Your website should be fully branded to your business. Your company name should be the domain name, and your logo on each page should be optimized with links back to your socials. Get started on your logo design for free here.
Ensure that your website is fully optimized for maximum effectiveness. If you struggle with understanding optimization then hire a trained freelancer to go over your website content and put their SEO skills into action. This is likely to make a huge difference to the number of hits your website receives.
social media marketing and Digital Advertising
Digital advertising is not just limited to social media platforms. It encompasses websites and search engines and any digital platform. If you are on a roll with your digital advertising, then chances are your business will be performing at optimal levels.
You can advertise on Google via. Google Ads. You only pay when someone clicks on your advert, or telephones your business through it. This is a great way of ensuring you don’t pay out a lot of money for advertising that doesn’t work. The Google Ads team lets you set a budget for your ads and work out what will be best for your business. They will help you to make it a simple process.
You can also get companies to advertise your business on their website. This can have costs involved, or be completely free, it is up to you and the other company involved. It can be a great idea to share advertising and work as a collaboration. This costs each of you nothing but gets your advert out there and reaching more people.
Word of Mouth
Word of mouth advertising is often overlooked at the moment with the growth of digital. However, it is just as relevant in the digital market. If a consumer loves your products, given them an incentive to tell people. An example of this is when businesses offer discounts or point systems for digital referrals.