You’ve come to the right place if you’re serious about increasing your social media following. Over 3.6 billion people worldwide used social media in 2020, with that figure expected to rise to nearly 4.41 billion by 2025.
That’s a lot of people to reach out to.
Your following can influence not only the decision of people deciding whether or not to follow you but also the decision of social media influencers and other businesses who may be willing to collaborate if you have a large enough following to make the effort worthwhile.
Collecting a large following can benefit you and your business far beyond the limitations of any particular social media platform. Indeed, social sharing sites can help boost SEO and direct traffic to your website.
Seems like a good investment, doesn’t it? These suggestions are not in any particular order. They’re all important, but you may discover that certain methods are better suited to your brand and business model.
Build A Strong Brand Identity
You should have a consistent brand identity whether you are a certified business or a personal brand. This is much more than just slapping a logo into your profile picture and calling it a day.
Every post should reflect your brand’s identity. Choose your primary color scheme, filters, graphic designs, tone, and so on. Everything you post and comment on should reflect the voice of your brand. People are drawn to brands that have a distinct personalities.
Take Splat Hair Dye, for example. It’s no surprise that bright, vibrant colors are an important part of this brand’s branding, given that it’s all about color.
The unicorn and rainbow emojis in their bio tell you right away that they have a fun, whimsical voice.
And, despite the fact that they rely heavily on user-generated content (more on that in a moment), the images featured on their Instagram page feel consistent with the overall branding.
In addition, they have a direct link to the main website in their bio and have created a unique hashtag to encourage engagement (another point we’ll discuss shortly).
What is the tone of your brand? Is it colorful and fun, with an upbeat, casual tone? Is it more serious with a more subdued color scheme? Once you make those foundational marketing decisions, you’ll be able to start building a brand that people will recognize.
Follow Relevant Accounts
Just like any healthy relationship, there has to be given and take – meaning you’ll gain followers if you’re a follower yourself. That doesn’t mean an instant follow-back for anyone who likes your account. Think of it more like networking.
Who is posting great content that inspires you? Who might be an influential brand advocate you could partner with down the road? Some ideas to find relevant accounts you can follow:
- Groups and Communities: Facebook, LinkedIn, Reddit, and other networks allow you to easily find and join groups. While this is a great tool for content ideas and finding new accounts to follow, contributing to these groups can also be a fantastic way to gain exposure for your brand.
- See Who Influencers Are Following: Especially pay attention to influencers who have a positive follow-to-following ratio, meaning they have a lot of followers but are selective about those they choose to follow back. The people they follow are likely to be high quality.
- “Best People to Follow” Lists: These lists are published online for various industries and areas of interest. While they can be great resources, they aren’t always carefully curated, so use caution and vet these potential influencers before you follow them. (Example: Top SEO Experts to Follow)