2020 was a difficult year for fashion businesses globally. Consumers became more self-aware, with a more needs-based focus and the pandemic forced a shift in industry ‘thinking’ and the implementation of new strategies to improve sales in 2021. Below are five factors that will affect the business of fashion in 2021:
Returning to our underlying foundations
Throughout the most recent couple of years, we have seen an ascent in individuals accepting their legacy more, and many ladies going ‘normal’ with their hair. Entertainers, for example, Tracee Ellis Ross and Yara Shahidi just as neighborhood stars Pearl Thusi, Nomzamo Mbatha which are key backers for this look.
In addition to the fact that they are wearing more African prints, explanation T-shirts evading their legacy however we additionally see organizations, for example, Clicks working together with hair item providers to have ‘normal’ hair fests, and so on.
We also see more inclusivity in fashion ads internationally and locally. With the sensitivity around color and ‘Black Lives Matter’ awareness and issues, Nike released an ad addressing this social issue in America.
International superstar Rihanna was recently praised for her lingerie fashion show, which included models of different shapes and sizes as well as abilities. SA design house Rufftung, as well as Unknown Union, has long advocated for the inclusivity of all types of people in their shows, and I believe we will see more local designers breaking out of the mould.